If you’ve been paying attention to things online these past few years then you probably are aware of how big Facebook has become. This means that it’s a great place to market to people because so many people use it on a regular basis. Here are a few ideas on how to get a Facebook marketing plan underway.
Facebook can help you share different products with potential clients. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat Facebook in that way. Create great content and share interesting information. Facebook usually drives up a bunch of traffic.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don’t neglect to describe your photos, you will be missing out on key SEO and search capabilities.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Always try to respond to every question and comment you receive. This refers to comments left on the page and those you receive in your inbox. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.
Use Facebook to get some feedback from your fans. You could for instance share a poll to find out which product your fans prefer. Generate some interest for your Facebook marketing campaign by involving your subscribers in decisions regarding launching new products. Create a poll to find out what kind of products your subscribers would like to see in the future.
Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don’t be afraid to tweet it a few times over the course of the week to help the content gain some traction.
Don’t let Facebook negativity bring your brand down. It’s tough facing negativity. The immediate response, if you follow through, is often defensiveness or negativity in return. That won’t help your Facebook marketing. You need to approach negativity with poise. Take the higher road and respond politely and meaningfully. Your fans will take notice.
Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.
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You should always be sure you remain on-topic when making Facebook posts. For instance, posting about the government and interest rates is definitely applicable to selling homes. Posting links to Harlem Shake parodies is totally off-topic and will only bore and frustrate your fans.
Get faces to your brand active on Facebook. You know the social media has “face” in the name don’t you? Facebook is really about building relationships, and it’s tough to build relationships around corporations or faceless brands. If you add some faces and names into the mix, it can do a lot for building brand engagement among your fans.
Your Facebook audience can be an easy source of inspiration. For example, if you feel unsure about a marketing idea you would like to implement, ask your audience how they would feel about it. This will give you useful advice free of cost.
If you aren’t a business that tends to grab emotional engagement from fans, consider getting behind a cause on Facebook. People respond very emotionally to causes, and that can lead to a halo-effect with your brand if you are sincere with your actions. It’s a great way to build up your brand awareness and fans on Facebook.
Now that you’ve learned a little bit about Facebook marketing you should be able to put what you’ve learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!